ADVANCED MARKETING TECHNOLOGY SUPPORTS
ADVANCED MEDICAL TECHNOLOGY
MEMPHIS, Tenn., Monday, May 21, 2007 – Vanick Group announced today the formalization of a contract to provide advanced, integrated marketing communications solutions for technology innovator, Luminetx.
Vanick’s groundbreaking integrated communications delivery system, Totus, will be deployed to help market Luminetx’s flagship medical device brand, VeinViewer.
VeinViewer by Luminetx™ uses a combination of near-infrared light and patented technologies to image vascular structures under the skin. This allows physicians, nurses and other healthcare professionals to clearly see accessible vasculature in real time, directly on the surface of the skin.
“We need to provide our sales team with the most up-to-date information at their fingertips – and we want to surpass their expectations with our ability to support their field efforts,” offers Sarah Little, Associate Vice President of Marketing for Luminetx. “The Totus solution allows us to easily integrate our materials and sales tools into a single online repository. We can now update on the fly, then print and ship as we require.”
Little evaluated several options before deciding on the right communications package. “Vanick has technical expertise and the ability to communicate (an ability not all technical teams have). Plus they have the attitude of being both my vendor and my partner. Further, the Totus solution is a proven system: if it can work for FedEx and Smith & Nephew, it can work for Luminetx,” explains Little.
“Luminetx is a company founded on technology,” adds Vanick Group President Jim Van de Vuurst, “It’s in their DNA. Since they already use technology to manage and support a sales network throughout the U.S., Totus is a natural fit.”
Little concludes, “After an initial launch with our sales team, I can speak with confidence that we have already been successful. They have responded with emails and commentary to the effect that this solution not only works, but that they are impressed by our efforts to support them. I look forward to utilizing the advanced capabilities of Totus as we continue to grow.”
ABOUT VEINVIEWER
Developed by Luminetx Corporation, VeinViewer is the first and only patented technology to locate subcutaneous vasculature and project real-time images directly onto the surface of the skin. Recognized by TIME magazine as "one of the most amazing medical inventions," the technology provides clinicians with a safe, non-invasive adjunct technology for clinical treatments and procedures including, but not limited to, IV insertion, routine venipuncture (blood sampling) and PICC line insertion.
www.veinviewer.com
ABOUT LUMINETX
Based in Memphis, Tennessee, Luminetx Corporation discovers, develops and commercializes bioscience technologies. Technology magazine Red Herring named Luminetx among its 2006 list of “Top 100 Companies in North America.” The company’s premier product, VeinViewer, is now available and in use nationwide.
Snowflake Technologies, another subsidiary of the Luminetx Corporation, leverages its parent company's technical expertise and proprietary technology to offer a fast, user-friendly, hygienic, and basically fraud-proof method for verifying identity. Using subcutaneous vein patterns, Snowflake helps to protect privacy, prevent fraud, and ensure security.
www.luminetx.com
ABOUT TOTUS
Totus is a Web-based tool that empowers sales and marketing departments to quickly and effectively communicate with prospects and customers. Combining essential media (e.g., e-mail, print-on-demand, electronic greeting cards, premium fulfillment, and direct mail) into one easy-to-use interface, Totus creates an elegant solution for managing a number of key marketing communication issues. The benefits include customer relationship management, corporate standards enforcement, print production and fulfillment, document consistency and cost management.
www.totusondemand.com
ABOUT VANICK GROUP
The Vanick Group is in the business of helping companies get more accomplished with fewer resources. The company has an eight-year track record for quickly understanding how clients conduct business, and then devising technological solutions to gain measurable economies in both time and hard costs. It is not unusual for clients to enjoy savings in the six figure range in the first year. Vanick employs information technologies, custom applications and integrated systems to enhance business efficiencies for companies like Fedex, International Paper and Methodist Healthcare.
www.vanick.com
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For sales information regarding this press release contact:
Jason Smith
(901) 334-5000 x231
jason.smith@vanick.com